If your fried chicken consistently tastes bland despite proper seasoning and following recipes, there are several potential reasons why this might be happening:

1. **Seasoning Not Penetrating the Meat:** Sometimes, the seasoning may not fully penetrate the meat, especially if the chicken pieces are large or thick. To ensure proper seasoning, consider marinating the chicken in a seasoned brine or buttermilk mixture for several hours or overnight before frying. This allows the seasoning to penetrate the meat and infuse it with flavor.

2. **Inadequate Seasoning Technique:** Ensure that you're seasoning the chicken evenly and generously on all sides. If the seasoning is applied unevenly or sparingly, it can result in bland-tasting fried chicken. Consider using a seasoned flour mixture or adding seasoning directly to the buttermilk or egg wash for extra flavor.

3. **Using Stale Spices:** Over time, spices and seasonings can lose their potency and flavor if they're not stored properly or used past their expiration date. Make sure to use fresh, high-quality spices and seasonings to ensure maximum flavor in your fried chicken.

4. **Insufficient Resting Time:** After seasoning the chicken and coating it with flour or batter, allow the chicken to rest for a few minutes before frying. This allows the seasoning to adhere better to the chicken and enhances the flavor. Additionally, letting the chicken rest after frying allows the juices to redistribute throughout the meat, resulting in juicier and more flavorful fried chicken.

5. **Not Using Enough Salt:** Salt is a crucial component of seasoning and can significantly enhance the flavor of fried chicken. Make sure to season the chicken generously with salt, both in the seasoning mixture and in the flour or batter coating. Don't be afraid to taste and adjust the seasoning as needed before frying.

6. **Oil Temperature Too Low:** If the oil temperature is too low when frying the chicken, it can result in soggy, greasy chicken with less flavor. Make sure to heat the oil to the proper temperature (around 350-375°F or 175-190°C) before adding the chicken. Frying at the correct temperature ensures that the chicken cooks evenly and develops a crispy, golden-brown crust, which enhances the overall flavor.

By addressing these potential issues and making adjustments to your seasoning technique, resting time, and frying process, you can elevate the flavor of your fried chicken and create a more delicious and satisfying dish. Experiment with different seasoning blends and techniques to find the perfect flavor profile for your fried chicken.